Graphic Designing With Digital Marketing Course In Lucknow
Enhance Your Creative Skills with Graphic Designing Training at MetaBott Institute, Lucknow
In today’s digital age, the ability to create visually appealing content is paramount for any successful marketing strategy. At MetaBott Institute of Digital Marketing and Research in Lucknow, we understand the crucial role that graphic design plays in digital marketing. That’s why our comprehensive digital marketing course in Lucknow includes an extensive module dedicated to graphic design. We equip our students with the skills to use cutting-edge tools like Canva, Adobe Express, Microsoft Designer, and various AI-powered tools to create stunning visuals that captivate and convert audiences.
Picture Editing: Take Your Visuals Up a Notch
Captions are the foundation of any powerful modern marketing strategy, and the higher the quality of the images used, the better. Indeed, visual content is a make-or-break factor in the marketing process, and learning picture editing is a must for eye-catching pieces that would appeal to your target audience. During graphic designing training, students are taught how to utilize various applications inclusive of Canva, and Adobe Express for picture editing. They help them to amplify visuals, edit, repaint; erase backgrounds, and even embellish their works of art to achieve the best visuals.
1. Enhancing Images: First of all, every business that is located in the sphere of digital marketing knows that the first impression is the key moment. An image improved correctly, can have the ability to get to the targeted clients as quickly as blinking. As such, learners can enhance the attractiveness of photos by adjusting brightness, contrast, and saturation. They also find out how to work with filters and effects to give some personal and professional appearance to the visual.
2. Color Correction: Picture editing also includes color correction as a major part. Colors of the correct choice can deliver the right feelings and information to the audience. More specifically, our students are taught how to modify the colors of the subject, so that the resulting image appears natural and has that vibrant feel. They also appreciate how color schemes should be kept coherent to supplement the familiar idea of the brand.
3. Background Removal: Blending out backgrounds is something that every competent digital marketer should be able to do. It enables one to design neat and professional visuals that could be used in so many related advertising pieces. Our training involves featuring on how to remove backgrounds using items such as Canva, and Adobe Express. As the course progresses, students familiarise themselves with how to select subjects and place them against different backgrounds for a multitude of versatile visuals.
4. Adding Artistic Effects: Special effects gives a creative air to the images, to make them appear artistic to the eyes. From the effect of the old-school picture to the watercolor to the double exposure our training encompasses all artistic effects. Students are shown various graphical and special effects that can be used to beautify the images and make the displayed content more attractive within the overload of similar content.
Social Media Posts: Captivate Your Audience
Social media is very much about appearance, and every graphic needs to be of high quality. To have a distinguished online presence, you must create visually appealing social media posts that resonate with your audience. Our training encompasses the design of such posts tailored for platforms like Facebook, Instagram, Twitter, and LinkedIn. They also learn how to use visual tools such as Microsoft Designer and Canva in designing posts that align with brand aesthetics and messaging.
1. Platform Optimization: In different social media platforms, their requirements for images/visuals are different. This means our students must know the specific dimensions and formats required by each platform so that they can make their posts look perfect everywhere they are viewed. They also acquire knowledge on what works best for each platform including when it should be posted as well as what type of content is most effective.
2. Brand Consistency: In branding, consistency is everything because all social media posts must look alike. It trains them on the importance of keeping consistent design across all social media posts. The students learn how to maintain a coherent identity using brand colors, fonts, and logos so that everyone can tell it’s them just by looking at it once. Through this way, followers come to trust and remain loyal to them over time
3. Engaging Visuals: Engaging visuals are important in capturing the attention of social media users. Students learn how to create attractive posts that encourage liking, sharing, and commenting. They learn how to explore typography, graphics, and icons among other design elements for creating visually appealing posts that drive engagement.
4. Content Variety: There is a need for variety to maintain interest in your social media feed. Our syllabus addresses various types of social media posts including promotional materials, behind-the-scenes content, user-generated content, etc. The students learn how these different forms can be combined and matched to establish a well-rounded and stimulating presence on social media.
Logo Designing: Establishing Chipper Brand Images
A well-developed brand indeed begins with a brand symbol, which is a logo. Logo design is one of the many courses offered at MetaBott, where we begin giving students foundational know-how. With the help of Adobe Express and AI tools, they can develop a professional logo that will reflect the values and goals of the brand.
1. Understanding Brand Values: When designing a logo, one should first need to know and comprehend the values and visions of that brand. Our students are taught brand research to establish what the brand is all about and how it would wish to be perceived. The collected information forms the basis of the development of a logo that is reflective of the brand.
2. Designing with Purpose: A logo is not just a graphical mark; it is an icon that symbolizes the brand this is why it is said to be the face of the brand. The topics, that our training includes, are the peculiarities of logo creation, including its simplicity, scalability, and flexibility. For the student to come up with logos that are not only pleasant to the eye but one that will also be practical and efficient in the different platforms the student is taught different aspects of logo designing.
3. Using Design Tools: Software such as Adobe Express and other AI design software enhances logo design among other graphic designs. Using these programs, our students can design functional, polished logos in their projects. They go further in comprehending several design methods like vector illustration and typography while designing logos.
4. Iterative Design Process: A logo is usually created in stages or several drafts are made. The feedback and revisions aspects are highly stressed within our training. The concept taught helps students understand how feedback from clients or stakeholders can be obtained so that results can be improved. Such a gradual approach guarantees that the final result corresponds to the needs and requirements of the brand.
Banner/Poster Design: Selecting for Impactful Marketing Collateral
Banners and posters are excellent tools for both internet and physical advertising and promotion strategies. Be it for the home page banner or a banner of an event, having effective marketing messages that can be placed in a banner is crucial in achieving the intended objective of the banner. The practices involved in our digital marketing course in Lucknow involve the creation of banners and posters through tools like Canva and Microsoft Designer.
Understanding the Purpose: However, the first thing that any marketing manager should do before designing any marketing material is to establish its role. They also learn where to place banners and posters and what to state on their banners and posters such as selling a particular product, advertising an event, or raising brand visibility. This understanding assists them develop a design that conveys the intended message with minimal distortions.
Design Principles: This is true; there are principles of design, which include balance, contrast, and hierarchy in the designing of effective banners and posters. They are thoroughly explained in our training, which guides the students in designing objects that grab the attention and provide clear information. They are taught how to utilize layout, color, typography and imagery to lead to the creation of meaningful designs.
Using Design Tools: The two sites – Canva and Microsoft Designer are very effective in making banners and posters. These tools help our students to produce professional marketing products to help with their school projects. They consider features such as templates, images, and graphics as they ensure that they develop beautiful layouts.
Print and Digital Formats: Since marketing materials are generally printed, they can also be used in either electronic or printed media. We briefly do a rundown on all the general and special specifications for a given format, including the resolution, color mode, and file format, among others. It also helps students to develop designs, which is suitable for both online and print marketing platforms, giving the students the flexibility needed most of the time.
Presentations: Communicate with Impact
Business presentations are one of the most important elements of business communication activities. In any case, whether it is clients, stakeholders, or the team, it is paramount to make distinctive and aesthetic, or meaningful and awesomely appealing! This area of the course looks at the creation of professional presentations through the use of apps such as Microsoft Designer and Canva.
1. Structuring Content: Looking at the structure of the business presentation, therefore it is crucial to have a proper structure of the presentation. Our students know how to arrange the materials and, usually, they distinguish sections and subsections, and the transitions between them. They use different approaches in presenting knowledge such as problem-solution, time, and theme approaches to determine the most effective presentation of the message.
2. Visual Design: In essence, the component of a good presentation is highly reliant on proper visualization. We teach design concepts that are applicable in the layout, color, typography, and imagery in training. The students can understand not only the importance of creating slides in a presentable manner that supports the information that is being shared but also how to avoid going overboard with add-ons that may end up complicating the slides.
3. Using Design Tools: Now, there is a possibility to use graphic design websites, such as Microsoft Designer or Canva to make presentations. This is how our students learn how to design the slides, how to add basic and advanced animations and transitions, and how to use multimedia objects. They also discover several kinds of templates and design resources to apply visual effects to the presentation.
4. Effective Communication: A successful presentation requires efficient communication. It addresses such aspects as skills to speak in public, the skills in oral narratives, and how to engage the target group. Students can determine how to handle themselves effectively and fluently in front of the audience and this makes the desired impression.
Website Graphics: Improve overall usability
Web design is a fundamental part of the overall process of web marketing. A website layout can greatly improve the quality of experience, force users to interact more, and ensure that they click on the buy now button. In our graphic designing module, we have included gamification of website graphics that would improve its usability.
User-Centered Design: A ‘user-oriented’ approach is the key to web graphic design. This allows our students to develop knowledge of graphics about the desired target market by learning how to create graphics that appeal to the intended demographic. They discuss methods like user studies, personas, and usability evaluation to develop designs that are beneficial to the user.
Visual Hierarchy: Visual hierarchy appears to be essential for fostering user navigation and focusing their attention on the topics of interest. Our training includes topics like size, color, contrast, and positioning, among others, to ensure that we develop a proper graphic and text hierarchy. As for the former subject, students learn how to apply principles in creating graphics that convey information and direct user behavior.
Responsive Design: Responsive design is a crucial element of website development focused on fit and proper graphical appearances regardless of the screen size of the device used. They equip our students with knowledge on how to design images that can adjust to screen size and device screen display size. They discuss methods including relative and elastic approaches, images, and other media contents, along with the use of media queries to develop versatile designs.
Accelerated Course
(Basic)
Three months basic digital marketing course.
Course Fee: 36000 INR
Intermediate Course
(Advanced)
Six months advanced digital marketing course + Internship.
Course Fee: 60000 INR
Extended Program
(Pro)
Nine months pro advanced digital marketing course + Internship.
Course Fee: 75000 INR
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