Unleash Your Digital Dominance in 2023: Acquire the Pinnacle of Digital Marketing Proficiency! Elevate Your Online Business with Vital Skills. Attain the Esteemed Title of a Certified Digital Marketing Virtuoso (CDMV) through Our Exclusive Half-Year Immersive Course in Lucknow.
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Six Months Advanced Digital Marketing Course In Lucknow
Check out our updated syllabus with 90+ topics!
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The internet is a global network of computers and other devices that are connected to each other and share information. It allows people to communicate and access a vast amount of information from around the world. The internet is made up of many interconnected networks, and it uses a set of protocols known as TCP/IP (Transmission Control Protocol/Internet Protocol) to transmit data between devices. You will learn about the following:
1. Internet Functionality
2. Domains, sub-domains and Web Hosting
3. Connectivity between different service providers
4. Website connectivity with different tools
5. File Transfer Protocol (FTP)
Graphic designing is the art and practice of creating visual content to communicate ideas and information. It involves the use of various design elements such as typography, imagery, color, and layout to create effective and engaging visual designs for various media platforms such as print, web, and social media.
Graphic designers use a variety of software and tools, such as Adobe Photoshop, Illustrator, and InDesign, to create their designs. Graphic design is a crucial component of modern marketing and branding, and is used to create logos, advertisements, packaging, and other visual materials for businesses and organizations.
- Picture Editing
- Social Media Posts
- Logo Designing
- Banner/ Poster design
- Presentations
- Website Graphics
- Reporting
- Video Editing
- AI Tools
WordPress is a popular content management system (CMS) that allows users to easily create and manage websites and blogs. It is an open-source platform that is widely used by individuals, small businesses, and large organizations. WordPress provides a user-friendly interface that makes it easy to create and edit content, as well as manage various aspects of a website, such as menus, themes, and plugins. It also has a large community of developers and users who regularly contribute to the platform, providing support and resources for users.
1. Introduction to website designing through WordPress
2. Dynamic Blogging
3. Post and Forum management
4. Theme management
5. Page Builder (Elementor)
6. Plugins usage and management
7. Internet and Data Security
8. Templates
9. Mobile responsive (mobile website interface)
SEO, or Search Engine Optimization, is the practice of optimizing a websiteтАЩs content and structure in order to improve its visibility and ranking on search engine results pages. This is done through a combination of techniques such as keyword research and optimization, link building, and content creation, all with the goal of making a website more attractive to search engines and thus increasing its organic traffic.
SEO is a crucial part of any digital marketing strategy, as it helps to improve a websiteтАЩs visibility and reach, ultimately leading to more potential customers and higher sales.
1. Content optimization (Title, URL, H1/H2 tags)
2. Advanced Keyword Analysis
3. Google Search Console
4. Website verification
5. XML Sitemaps
6. Robots
7. Canonicalization
8. Meta Tags and descriptions
9. Structured Data
10. Schema rich snippets
11. Types of Error messages and Redirects
12. .ht access
13. Page ranking
14. Page speed optimization
15. Using online SEO tools
16. Quality Back-linking
17. Search Engine Uploads (URL and Files)
18. Google My Business Local SEO
19. Online Reputation Management (ORM)
20. Web Mastery (Domains and URLs)
Google Ads (formerly known as Google AdWords) is a digital advertising platform that allows businesses to create and display ads on Google and its advertising network. These ads can be targeted to specific users based on their search history, demographics, and other factors. Businesses pay for these ads on a pay-per-click (PPC) basis, meaning they only pay when a user clicks on their ad. Google Ads provides a variety of ad formats, including text ads, display ads, and video ads, and allows businesses to track and measure the performance of their ads.
1. Overview of SEM and other source of paid marketing
2. Google My client centre (MCC)
3. Google ads account structure and access
4. Ad types (Search, Display, Shopping, Video, Gmail, Call-only, Responsive ads)
5. Billing and payments
6. Google Search Network (PPC)
7. Ad Ranking and Quality Score
8. Keyword research
9. Keyword match types
10. Ad Extensions
11. Audience and location targeting
12. Bidding and auction
13. Bidding strategies
14. Device bid adjustments
15. Dynamic search ads (DSA)
16. Dynamic Keyword Insertion (DKI)
17. Auction Insights and search attribution
18. Conversion setup and conversion actions
19. Remarketing setup and remarketing lists (Search and Display)
20. Google Display Network (GDN)
21. Google Shopping Ads
22. Google Merchant Centre (GMC) and product taxonomy
23. Video Ads (GDN and YouTube)
24. Predefined reports (Dimensions)
25. Client Reporting
26. Google Ad Sense (Content Monetization)
27. Google Partner Program
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It allows website owners to track how users interact with their website, including the number of visitors, the source of traffic, and the pages and actions taken on the site. This information can help website owners optimize their site and improve the user experience.
Google Analytics can be integrated into a website through the use of a tracking code and can be accessed through a dashboard on the Google Analytics website.
1. Analytics setup
2. Raw data analysis
3. Main Data Analysis
4. Test Analysis
5. Goals and Funnels
6. Conversion Analysis
7. User behavior, demographics and interests
8. Google Tag Manager Overview
9. Google Tag Manager Setup (Property/Container/Tag/Triggers)
Social media marketing is the use of social media platforms and websites to promote a product or service. This involves creating engaging and relevant content, interacting with potential customers, and running paid advertisements on social media to increase brand awareness and drive sales. Social media marketing can help businesses reach a wider audience, build customer loyalty, and improve customer satisfaction.
1. Influential organic social media marketing
2. Business page or profile creation and management
3. Facebook and Instagram business manager
4. Facebook and Instagram ads manager
5. Facebook Pixel
6. Facebook creative hub
7. Facebook creator studio
8. Twitter paid marketing
9. LinkedIn paid marketing
10. YouTube Studio
11. YouTube paid marketing
with online tools
1. Email Marketing
2. Affiliate Marketing
3. Drop-shipping
4. Blogging (Text, pictures and video)
5. How to earn money from the Internet (Content Monetization)
Content monetization refers to the process of generating revenue from the content that is produced and shared on a platform or website. This can be achieved through a variety of methods, such as selling advertising space, offering subscriptions for access to exclusive content, or using affiliate marketing to earn commissions from sales made through the content. Content monetization is a crucial part of many businessesтАЩ digital marketing strategies, as it allows them to generate revenue from the content they create and share.
*The above topics are applicable only to the six-month and nine-month digital marketing courses in Lucknow. Compare all courses in the comparison chart provided.
Embark on a Transformative Journey with the Six-Month Digital Marketing Course at Metabott Digital Marketing Academy in Lucknow
In today’s rapidly evolving digital landscape, mastering the art of effective digital marketing is no longer just an option тАУ it’s a necessity. Businesses, big and small, are vying for online visibility and engagement, making digital marketing expertise a highly sought-after skillset. At Metabott Digital Marketing Academy in Lucknow, we present a unique and comprehensive Six-Month Digital Marketing Course that will empower you to navigate this dynamic realm with confidence and finesse.
Course Highlights:
Holistic Curriculum: Our meticulously crafted curriculum covers every facet of digital marketing, ensuring you gain a well-rounded understanding of the field. From search engine optimization (SEO) and social media marketing to pay-per-click (PPC) advertising and content strategy, our course equips you with the essential skills needed to excel in the digital landscape.
Industry Experts as Mentors: Learn from seasoned professionals who have successfully navigated the digital marketing landscape. Our expert mentors bring real-world experience to the classroom, offering invaluable insights and practical tips that go beyond textbook knowledge.
Hands-On Experience: Theory is important, but practice makes perfect. Throughout the course, you’ll engage in hands-on projects and real-world simulations, giving you the opportunity to apply your knowledge and refine your skills in a controlled environment.
Personalized Learning: We understand that each student’s learning pace and style are unique. Our small class sizes enable personalized attention, fostering an environment where you can ask questions, engage in discussions, and receive individualized guidance from instructors.
Certification: Upon successful completion of the course, you’ll earn a prestigious certification from Metabott Digital Marketing Academy, showcasing your proficiency in digital marketing strategies and techniques.
Networking Opportunities: Connect with like-minded individuals who share your passion for digital marketing. Our academy provides a platform for networking, collaboration, and potential partnerships that can extend beyond the duration of the course.
Cutting-Edge Tools: Stay ahead of the curve by gaining hands-on experience with the latest digital marketing tools and technologies. From analytics platforms to automation tools, you’ll be well-equipped to handle the ever-changing digital landscape.
Why Choose Metabott Digital Marketing Academy:
Metabott Digital Marketing Academy stands out for its commitment to providing quality education and practical skills that translate directly into the real world. Our industry partnerships, up-to-date curriculum, and hands-on approach set us apart as a premier institution for digital marketing education in Lucknow.
Whether you’re a budding entrepreneur looking to establish a strong online presence or a marketing professional aiming to enhance your skillset, our Six-Month Digital Marketing Course offers the perfect blend of theoretical knowledge and practical expertise.
Enroll Today:
Seize the opportunity to elevate your digital marketing prowess and pave the way for success in the digital age. Join us at Metabott Digital Marketing Academy in Lucknow for an immersive and transformative Six-Month Digital Marketing Course. Your journey toward becoming a digital marketing expert starts here.
Call us at 8765028369 to learn more and secure your spot in the upcoming batch. Embrace the digital revolution with Metabott!
Your Mentor
Meet Saurav, a distinguished Digital Marketing Leader and Mentor based in Lucknow. With over 18 years of experience, he has trained more than 1500 students and professionals and led “Metabott” to become a leading institute in Lucknow.
His expertise spans Digital Marketing, Client service, Business Strategy, Team Leadership, and Corporate Communications. An MBA graduate from IGNOU New Delhi, SauravтАЩs dynamic career includes working with esteemed companies like Hutchison Essar, IBM Global, and Sprint Nextel Corporation USA.
Glimpses Of METABOTT
Frequently Asked Questions (FAQ)
Metabott stands as a distinguished institution for digital marketing course in Lucknow at the crossroads of education and innovation, situated in the heart of Indira Nagar, Lucknow, India. Its journey commenced in 2010 under the name ‘Digital Sanskriti,’ evolving into the formidable entity known as Metabott Digiserv Private Limited in 2022. Notably, this transformation was officially acknowledged by the Department for Promotion of Industry and Internal Trade (DPIIT) of the Government of India, operating under the aegis of the Ministry of Commerce and Industry. Further validating its eminence, Metabott is accredited by the Ministry of Micro, Small, and Medium Enterprises (MSME), an endorsement that underscores its pivotal role in fostering digital competence.
Encompassing a spectrum of comprehensive digital marketing courses in Lucknow, including but not limited to search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content creation, email marketing, Google Analytics, WordPress, graphic design, and video editing, Metabott is a sanctuary of progressive learning. These offerings, meticulously curated, cater to an ever-evolving landscape, equipping learners with the proficiency to navigate the complex domain of digital marketing.
At its core, Metabott thrives on a faculty of adept practitioners, each proficient in their respective domains. These experienced mentors guide students through the intricacies of the digital realm, offering insights that only real-world expertise can provide. The pedagogical approach is bolstered by dynamic online classes and hands-on internship engagements, ensuring theoretical understanding evolves into practical dexterity.
Behind the scenes, a cohort of skilled trainers nurtures a passion for digital marketing course in Lucknow and is constantly abreast of emerging trends and technological breakthroughs. Their adaptability in tailoring instruction to diverse learning styles ensures a personalized educational experience.
Within Metabott’s advanced learning precinct, replete with cutting-edge facilities such as AC classrooms, research center, and video editing studios, the institution’s commitment to immersive learning shines. The supportive framework extends to a dedicated support staff, ready to troubleshoot any impediments students may encounter on their educational journey.
Metabott’s laurels are not only evident in its curriculum but in its accomplishments as well. The institution’s legacy is etched in the achievements of numerous graduates, who have seamlessly transitioned into esteemed roles across global corporations.
For seekers of a holistic and pragmatic digital marketing education, Metabott beckons as the quintessential choice. Embarking on this educational voyage offers a multitude of benefits:
- Learning under the tutelage of seasoned experts, garnering insights that arise from practical wisdom.
- Gaining access to state-of-the-art tools and technologies, ensuring alignment with industry standards.
- Engaging in immersive live online classes and internships, facilitating experiential learning.
- Joining a community of kindred spirits, fostering mutual growth and support.
- Forging connections with professionals in the industry and expanding their network.
- Acquiring competencies is imperative to excel in the digital landscape’s dynamic landscape.
In essence, Metabott stands as a beacon of transformative education, guiding aspiring digital marketers toward a realm of proficiency and success in the digital age.
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Metabott is located in Sector 9, Indira Nagar, which is very well connected with all means of transport. It is just 500 meters from Munshipulia Metro Station and only 50 meters from Arvindo Park, Indira Nagar, Lucknow.
Metabott is a leading digital marketing course training institute in Lucknow which offers the expertise in the following:
- Internet and website basics
- Graphic Designing
- Video Editing
- Website Designing & Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/Google Ads/PPC)
- Social Media Marketing and Optimization (SMO/SMM)
- Google Analytics
- Email Marketing
- Affiliate Marketing
Currently, we are offering three different types of Digital Marketing Courses in Lucknow at very affordable and pocket-friendly prices. All other institutes are charging approximately double for this vast syllabus.
- Three Months (Professional Level)
- Six Months (Advanced Level)
- Nine Months (Master Level)
The fee structure for the above-mentioned courses is тВ╣30,000, тВ╣45,000, and тВ╣60,000, respectively. Click here to ask for discount offers.
MetaBott DigiServ Private Limited (METABOTT Digital Marketing Academy) is recognized by the Department for Promotion of Industry and Internal Trade (DPIIT) of the Government Of India under the Ministry of Commerce and Industry in India. Moreover, Metabott is also accredited by the Ministry of Micro, Small, and Medium Enterprises (MSME), Government Of India.
Three Months Course
Experience the power of our three-month rapid digital marketing course in Lucknow, with website development included.
Six Months Course
Experience the intensity of our recently updated and upgraded six-month advanced digital marketing course in Lucknow.
Nine Months Course
Introducing our Master Level Nine-Month Advanced Pro Digital Marketing Course In Lucknow to learn everything from scratch.