Unlock Your Digital Marketing Potential with Metabott Institute of Digital Marketing And Research - Leading the Way with our most advanced digital marketing course in Lucknow
Dive into the world of digital marketing with Metabott Institute of Digital Marketing And Research, the top choice for advanced digital marketing course training in Lucknow. Discover comprehensive courses covering WordPress, SEO, Google Ads, social media marketing, and more. Enroll now and take your career to new heights!
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Most Worthy Digital Marketing Courses In Lucknow
Learn and Master the best out of most powerful and omnipotent AI Chatbots such as ChatGPT, Google Gemini, Perplexity and many more. Already integrated with all digital marketing courses.
Single Topic Courses | Duration: One Month
CANVA Mastery Course + AI Integration
Learn the most useful graphic designing and video editing skills with AI integration and other latest tools like Adobe Express etc.
Course Fee: 6000 INR
Are you ready to advance your career and explore the dynamic world of digital marketing? Look no further than the Metabott Institute of Digital Marketing And Research. As the leading institution offering digital marketing courses in Lucknow, we are committed to empowering individuals with the skills and knowledge necessary to thrive in today’s ever-changing digital landscape.
Why Choose Metabott Institute?
Unparalleled Faculty Expertise: Our courses are taught by seasoned industry professionals with extensive experience in digital marketing. Leveraging their wealth of knowledge and practical insights, you will gain a comprehensive understanding of the latest trends and strategies in the field.
Comprehensive Curriculum: Whether you’re a beginner or an experienced marketer, our advanced digital marketing course covers a broad spectrum of topics, including WordPress, SEO, Google Ads, social media marketing, email marketing, content marketing, and more. From foundational principles to advanced techniques, you will acquire the skills needed to excel in the digital realm.
Interactive Learning Experience: At Metabott Institute, we believe in experiential learning. Our courses are designed to be interactive and hands-on, allowing you to apply your knowledge in real-world scenarios. Through practical projects and case studies, you will develop the confidence and expertise to overcome any digital marketing challenge.
Personalized Support and Guidance: We understand that each student is unique, which is why we offer personalized support and guidance throughout your learning journey. Whether you have questions about course material or need assistance with career planning, our dedicated instructors and support staff are here to assist you every step of the way.
Job Placement Assistance: Our ultimate goal is to help you achieve your career goals. That’s why we provide job placement assistance to help you secure your dream job in the digital marketing industry. From crafting resumes to interview preparation, we’ll provide comprehensive support to ensure your success.
Our Key Course Offerings:
Digital Marketing Course in Lucknow: Our comprehensive digital marketing course covers all aspects of online marketing, including SEO, social media marketing, Google Ads, email marketing, content marketing, and more. Whether you’re new to the field or looking to expand your skills, this course will equip you with the knowledge and expertise needed to thrive in today’s digital landscape.
WordPress Training: WordPress is the most popular content management system in the world, powering millions of websites. In this course, you’ll learn how to build and customize WordPress websites, optimize them for search engines, and integrate them with other digital marketing strategies.
SEO (Search Engine Optimization) Training: SEO is essential for improving your website’s visibility and driving organic traffic. In this course, you’ll learn the latest SEO techniques and best practices, including keyword research, on-page optimization, link building, and more.
Google Ads Training: Google Ads is one of the most effective ways to reach your target audience and drive qualified traffic to your website. In this course, you’ll learn how to create and optimize Google Ads campaigns, target the right audience, and maximize your return on investment.
Social Media Marketing Training: Social media is a powerful tool for building brand awareness, engaging with your audience, and driving traffic to your website. In this course, you’ll learn how to create a social media strategy, optimize your profiles, create engaging content, and measure your results.
Email Marketing Training: Email marketing is a cost-effective way to reach your target audience and drive sales. In this course, you’ll learn how to build an email list, create effective email campaigns, segment your audience, and measure your results.
Content Marketing Training: Content marketing is essential for attracting and engaging your target audience. In this course, you’ll learn how to create high-quality content that resonates with your audience, optimize it for search engines, and promote it through various channels.
Analytics and Reporting: In addition to learning how to implement digital marketing strategies, you’ll also learn how to measure their effectiveness and track key metrics. Our courses cover various analytics tools, including Google Analytics, to help you analyze data and make informed decisions.
Ready to take the first step towards a successful career in digital marketing? Enroll in Metabott Institute of Digital Marketing And Research today and unlock your full potential! With our comprehensive courses, expert instructors, and personalized support, you’ll be well-equipped to thrive in today’s competitive digital landscape. Don’t wait – take the next step towards your future success today!
Check out our updated syllabus with 90+ topics!
Open the toggles below to expand the topic.
The internet is a global network of computers and other devices that are connected to each other and share information. It allows people to communicate and access a vast amount of information from around the world. The internet is made up of many interconnected networks, and it uses a set of protocols known as TCP/IP (Transmission Control Protocol/Internet Protocol) to transmit data between devices. You will learn about the following:
1. Internet Functionality
2. Domains, sub-domains and Web Hosting
3. Connectivity between different service providers
4. Website connectivity with different tools
5. File Transfer Protocol (FTP)
Graphic designing is the art and practice of creating visual content to communicate ideas and information. It involves the use of various design elements such as typography, imagery, color, and layout to create effective and engaging visual designs for various media platforms such as print, web, and social media.
Graphic designers use a variety of software and tools, such as Adobe Photoshop, Illustrator, and InDesign, to create their designs. Graphic design is a crucial component of modern marketing and branding, and is used to create logos, advertisements, packaging, and other visual materials for businesses and organizations.
- Picture Editing
- Social Media Posts
- Logo Designing
- Banner/ Poster design
- Website Graphics
- Video Editing
- AI Tools
WordPress is a popular content management system (CMS) that allows users to easily create and manage websites and blogs. It is an open-source platform that is widely used by individuals, small businesses, and large organizations. WordPress provides a user-friendly interface that makes it easy to create and edit content, as well as manage various aspects of a website, such as menus, themes, and plugins. It also has a large community of developers and users who regularly contribute to the platform, providing support and resources for users.
1. Introduction to website designing through WordPress
2. Dynamic Blogging
3. Post and Forum management
4. Theme management
5. Page Builder (Elementor)
6. Plugins usage and management
7. Internet and Data Security
9. Mobile responsive (mobile website interface)
SEO, or Search Engine Optimization, is the practice of optimizing a website’s content and structure in order to improve its visibility and ranking on search engine results pages. This is done through a combination of techniques such as keyword research and optimization, link building, and content creation, all with the goal of making a website more attractive to search engines and thus increasing its organic traffic.
SEO is a crucial part of any digital marketing strategy, as it helps to improve a website’s visibility and reach, ultimately leading to more potential customers and higher sales.
1. Content optimization (Title, URL, H1/H2 tags)
2. Advanced Keyword Analysis
3. Google Search Console
4. Website verification
5. XML Sitemaps
8. Meta Tags and descriptions
9. Structured Data
10. Schema rich snippets
11. Types of Error messages and Redirects
12. .ht access
13. Page ranking
14. Page speed optimization
15. Using online SEO tools
16. Quality Back-linking
17. Search Engine Uploads (URL and Files)
18. Google My Business Local SEO
19. Online Reputation Management (ORM)
20. Web Mastery (Domains and URLs)
Google Ads (formerly known as Google AdWords) is a digital advertising platform that allows businesses to create and display ads on Google and its advertising network. These ads can be targeted to specific users based on their search history, demographics, and other factors. Businesses pay for these ads on a pay-per-click (PPC) basis, meaning they only pay when a user clicks on their ad. Google Ads provides a variety of ad formats, including text ads, display ads, and video ads, and allows businesses to track and measure the performance of their ads.
1. Overview of SEM and other source of paid marketing
2. Google My client centre (MCC)
3. Google ads account structure and access
4. Ad types (Search, Display, Shopping, Video, Gmail, Call-only, Responsive ads)
5. Billing and payments
6. Google Search Network (PPC)
7. Ad Ranking and Quality Score
8. Keyword research
9. Keyword match types
10. Ad Extensions
11. Audience and location targeting
12. Bidding and auction
13. Bidding strategies
14. Device bid adjustments
15. Dynamic search ads (DSA)
16. Dynamic Keyword Insertion (DKI)
17. Auction Insights and search attribution
18. Conversion setup and conversion actions
19. Remarketing setup and remarketing lists (Search and Display)
20. Google Display Network (GDN)
21. Google Shopping Ads
22. Google Merchant Centre (GMC) and product taxonomy
23. Video Ads (GDN and YouTube)
24. Predefined reports (Dimensions)
25. Client Reporting
26. Google Ad Sense (Content Monetization)
27. Google Partner Program
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It allows website owners to track how users interact with their website, including the number of visitors, the source of traffic, and the pages and actions taken on the site. This information can help website owners optimize their site and improve the user experience.
Google Analytics can be integrated into a website through the use of a tracking code and can be accessed through a dashboard on the Google Analytics website.
1. Analytics setup
2. Raw data analysis
3. Main Data Analysis
4. Test Analysis
5. Goals and Funnels
6. Conversion Analysis
7. User behavior, demographics and interests
8. Google Tag Manager Overview
9. Google Tag Manager Setup (Property/Container/Tag/Triggers)
Social media marketing is the use of social media platforms and websites to promote a product or service. This involves creating engaging and relevant content, interacting with potential customers, and running paid advertisements on social media to increase brand awareness and drive sales. Social media marketing can help businesses reach a wider audience, build customer loyalty, and improve customer satisfaction.
1. Influential organic social media marketing
2. Business page or profile creation and management
3. Facebook and Instagram business manager
4. Facebook and Instagram ads manager
5. Facebook Pixel
6. Facebook creative hub
7. Facebook creator studio
8. LinkedIn paid marketing
9. YouTube Studio
10. YouTube paid marketing
with online tools
1. Email Marketing
2. Affiliate Marketing
4. Blogging (Text, pictures and video)
5. How to earn money from the Internet (Content Monetization)
Content monetization refers to the process of generating revenue from the content that is produced and shared on a platform or website. This can be achieved through a variety of methods, such as selling advertising space, offering subscriptions for access to exclusive content, or using affiliate marketing to earn commissions from sales made through the content. Content monetization is a crucial part of many businesses’ digital marketing strategies, as it allows them to generate revenue from the content they create and share.
*The above topics are applicable only to the six-month and nine-month digital marketing courses in Lucknow. Compare all courses in the comparison chart provided.
Saurav is a distinguished Digital Marketing Leader and Mentor based in Lucknow. With over 18 years of experience, he has trained more than 1500 students and professionals and led "Metabott" to become a leading institute in Lucknow. His expertise spans Digital Marketing, Client service, Business Strategy, Team Leadership, and Corporate Communications. An MBA graduate, Saurav’s dynamic career includes working with esteemed companies like Hutchison Essar, IBM Global, and Sprint Nextel Corporation USA.
Frequently Asked Questions (FAQ)
Metabott stands as a distinguished institution for digital marketing courses in Lucknow at the crossroads of education and innovation, situated in the heart of Indira Nagar, Lucknow, India. Its journey commenced in 2010 under the name ‘Digital Sanskriti,’ evolving into the formidable entity known as Metabott Digiserv Private Limited in 2022.
Notably, this transformation was officially acknowledged by the Department for Promotion of Industry and Internal Trade (DPIIT) of the Government of India, operating under the aegis of the Ministry of Commerce and Industry. Further validating its eminence, Metabott is accredited by the Ministry of Micro, Small, and Medium Enterprises (MSME), an endorsement that underscores its pivotal role in fostering digital competence.
Encompassing a spectrum of comprehensive digital marketing courses in Lucknow, including but not limited to search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content creation, email marketing, Google Analytics, WordPress, graphic design, and video editing, Metabott is a sanctuary of progressive learning. These offerings, meticulously curated, cater to an ever-evolving landscape, equipping learners with the proficiency to navigate the complex domain of digital marketing.
At its core, Metabott thrives on a faculty of adept practitioners, each proficient in their respective domains. These experienced mentors guide students through the intricacies of the digital realm, offering insights that only real-world expertise can provide. The pedagogical approach is bolstered by dynamic online classes and hands-on internship engagements, ensuring theoretical understanding evolves into practical dexterity.
Behind the scenes, a cohort of skilled trainers nurtures a passion for digital marketing courses in Lucknow and is constantly abreast of emerging trends and technological breakthroughs. Their adaptability in tailoring instruction to diverse learning styles ensures a personalized educational experience.
Within Metabott’s advanced learning precinct, replete with cutting-edge facilities such as AC classrooms, a research center, and video editing studios, the institution’s commitment to immersive learning shines. The supportive framework extends to a dedicated support staff, ready to troubleshoot any impediments students may encounter on their educational journey.
Metabott’s laurels are not only evident in its curriculum but in its accomplishments as well. The institution’s legacy is etched in the achievements of numerous graduates, who have seamlessly transitioned into esteemed roles across global corporations.
For seekers of a holistic and pragmatic digital marketing education, Metabott beckons as the quintessential choice. Embarking on this educational voyage offers a multitude of benefits:
- Learning under the tutelage of seasoned experts, garnering insights that arise from practical wisdom.
- Gaining access to state-of-the-art tools and technologies, ensuring alignment with industry standards.
- Engaging in immersive live online classes and internships, facilitating experiential learning.
- Joining a community of kindred spirits, fostering mutual growth and support.
- Forging connections with professionals in the industry and expanding their network.
- Acquiring competencies is imperative to excel in the digital landscape’s dynamic landscape.
In essence, Metabott stands as a beacon of transformative education, guiding aspiring digital marketers toward a realm of proficiency and success in the digital age.
जी हाँ, मेटाबॉट में छात्रों की सुविधा के लिए हिंदी भाषा का उपयोग किया जाता है और सभी विषयों को बहुत अच्छे तरीके से समझाया जाता है। हिंदी हमारी मातृभाषा होने के साथ-साथ समझने में भी आसान है। हिंदी या अंग्रेजी का सही तालमेल किसी भी विषय की पढाई को रोचक या मज़ेदार बना देता है। Metabott offers best digital marketing course in Lucknow.
मेटाबॉट अपने सभी छात्रों को 100% नौकरी का आश्वासन देता है। इसके लिए आप को मन लगा कर अच्छे से सब कुछ सीखना है और इंटरव्यू पास करना है। इसके लिए सभी छात्रों को इंटरव्यू की तैयारी भी करवायी जाती है.
Metabott is located in Sector 9, Indira Nagar, which is very well connected with all means of transport. It is just 500 meters from Munshipulia Metro Station and only 50 meters from Arvindo Park, Indira Nagar, Lucknow.
Metabott is a leading digital marketing course training institute in Lucknow which offers the expertise in the following:
- Internet and website basics
- Graphic Designing
- Video Editing
- Website Designing & Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/Google Ads/PPC)
- Social Media Marketing and Optimization (SMO/SMM)
- Google Analytics
- Email Marketing
- Affiliate Marketing
Currently, we are offering three different types of Digital Marketing Courses in Lucknow at very affordable and pocket-friendly prices. All other institutes are charging approximately double for this vast syllabus.
- Three Months (Professional Level)
- Six Months (Advanced Level)
- Nine Months (Master Level)
The fee structure for the above-mentioned courses is ₹30,000, ₹45,000, and ₹60,000, respectively. Click here to ask for discount offers.
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