AI Powered Digital Marketing Course In Lucknow

Q: How To Reach Metabott Digital Marketing Academy?

Metabott is located in Sector 9, Indira Nagar , which is very well connected with all means of transport. It is just 450 meters from Munshipulia Metro Station and only 20 meters from Arvindo Park , Indira Nagar, Lucknow. Click to contact us .

डिजिटल मार्केटिंग सीखें हिंदी में

Feature	Metabott Advantage
Duration	3–9 months (Beginner to Advanced)
Mode	Online, Offline (Indira Nagar, Lucknow), Hybrid
AI Tools Mastery	ChatGPT, Google Gemini, Grok, Microsoft CoPilot, Canva Pro and others
Core Modules	SEO, AIO, Google Ads, PPC, Social Media, Google Analytics, Programmatic Ads, Content AI, Meta Ads
Practical Training	Live projects + Free SEO+AIO-optimized website for every student
Placement Record	99% placement with 250+ hiring partners
Career Support	Internships, Experience Letters, Interview Prep, Resume Building
Mentorship	1:1 guidance by Saurav Sharma (18+ years exp.)

15 Years of AI Digital Marketing Excellence in Lucknow – Metabott Institute

Unlock your potential with our comprehensive digital marketing course, designed to equip you with essential skills in SEO, PPC advertising, social media marketing, and Google Analytics. Seamlessly integrated with cutting-edge AI tools like ChatGPT, Google Gemini and others, this program empowers you to build and optimize data-driven marketing campaigns with confidence.

For over 15 years, Metabott Institute of Digital Marketing and Research (formerly Digital Sanskriti, est. 2010) has been Lucknow’s number one AI Digital Marketing Institute, pioneering AI-powered digital marketing training that transforms careers. Accredited by DPIIT and MSME, and rebranded as Metabott Digiserv Pvt. Ltd. in 2022, we deliver hands-on, industry-aligned education through live projects, real client campaigns, and 100% placement support.

As Lucknow’s oldest institute to integrate AI in digital marketing, we empower students with cutting-edge AI tools like ChatGPT, Google Gemini, xAI Grok, SEMrush, Ahrefs, and Canva Pro and many more — all included.

Master AI Digital Marketing Skills That Employers Demand

AI-Powered SEO: Rank #1 using AI keyword research, content optimization & predictive ranking tools
Smart PPC Campaigns: Automate bidding, A/B testing & ROI forecasting with AI
Social Media AI: Generate viral content, schedule posts & analyze sentiment using ChatGPT + Gemini
Google Analytics + AI Dashboards: Build real-time performance trackers with Metabot AI integration
Generative AI for Ads: Create high-converting visuals & copy in seconds using multiple Ai tools

1,500+ Students are either Placed in Top Companies or doing their own business. Our alumni work at various businesses, startups, and agencies across India.

Courses And Fee Structure

This is a comprehensive beginner’s digital marketing course that covers the fundamentals of all key aspects of digital marketing, including SEO, content marketing, social media, PPC, email marketing, and analytics. Designed for those new to the field, it provides clear, step-by-step guidance to build a strong foundation. The course includes the added benefit of a free website, enabling learners to apply their skills practically. With this website, participants can create an online presence, test marketing strategies, and track real-world results, making it an invaluable tool for hands-on learning.

Duration: 3 Months (12 Weeks)

Fees: ₹27,000 (Discount Offer Available)

Experience the power of Artificial Intelligence integrated Digital Marketing Course In Lucknow

Recommended by METABOTT

This is an advanced digital marketing course that comprehensively covers all key aspects of digital marketing, from fundamentals to advanced AI-integrated techniques, including SEO, content marketing, social media, PPC, email marketing, analytics, and AI-driven strategies like programmatic advertising and predictive analytics. Designed for learners with some prior knowledge, it delves into sophisticated strategies and cutting-edge tools to enhance expertise. The course offers the added benefits of a free website for practical application, an internship opportunity for real-world experience, an experience letter to validate professional growth, and multiple certifications to boost credibility and career prospects.

Duration: 6 Months (24 Weeks)

Fees: ₹45,000 (Discount Offer Available)

Check Detailed Syllabus

This is an extended nine-month digital marketing course, specially designed for those new to the digital world, that comprehensively covers all key aspects of digital marketing, from fundamentals to advanced AI-integrated techniques, including SEO, content marketing, social media, PPC, email marketing, analytics, and AI-driven strategies like programmatic advertising and predictive analytics. Tailored for beginners seeking in-depth mastery, it provides a thorough exploration of both foundational and cutting-edge concepts through hands-on projects and expert guidance in an accessible, step-by-step format. The course includes the added benefits of a free website for practical application, an internship opportunity to gain real-world experience, an experience letter to validate professional growth, and multiple certifications to enhance credibility and career opportunities.

Duration: 9 Months (36 Weeks)

Fees: ₹63,000 (Discount Offer Available)

This is a four-month online/hybrid digital marketing course, good for those with busy schedules who want to learn remotely via Zoom/Google Meet, covering all key aspects of digital marketing, from fundamentals to advanced AI-integrated techniques like SEO, content marketing, social media, PPC, email marketing, analytics, and programmatic advertising. It offers hands-on projects and expert-led virtual classes for practical learning. The course includes a free website, an internship, an experience letter, and multiple certifications to boost credibility and career prospects.

Duration: 4 Months (16 Weeks)

Fees: ₹36,000 (Discount Offer Available)

Best Digital Marketing Course In Lucknow!

Metabott Institute of Digital Marketing And Research – Leading The Path Through Our Successive Advanced Strategy in Lucknow’s Most Progressive digital marketing course. Explore the digital marketing course in Lucknow with Metabott Institute of Digital Marketing And Research offering one of the best professional courses in advanced digital marketing training in Lucknow. Find in-depth courses on WordPress, SEO, Google Ads, social media marketing and others. Register here today and get established as a fresher.

Unbeateble Offer

Free Website for upto 12 years* (with free hosting) + CANVA PRO Included with our Advanced Digital Marketing Certification.

METABOTT Reviews/Testimonials

METABOTT - Best Institute For Digital Marketing Course In Lucknow

5.0

review us on

Pranav Bagh

5 months ago

"Metabott is one of the best digital marketing institutes in Lucknow. The course is well -structured with practical training,live projects, and expert mentorship. Highly recommended for beginners and professionals.

Syed Hammad

9 months ago

Metabott Digital Marketing Institute offers a well-structured and practical digital marketing course suitable for beginners as well as working professionals. The curriculum covers all key modules such as SEO, Social Media Marketing, Google Ads, Content Marketing, Email Marketing, and Analytics with hands-on training on live tools and projects. Trainers are knowledgeable, supportive, and explain concepts in a clear, easy-to-understand manner. Regular assignments, real-time case studies, and doubt-clearing sessions help build strong practical skills. The institute also provides career guidance, certifications, and placement support, making it a reliable choice for anyone looking to build or upgrade a career in digital marketing.

Akash Srivastava

9 months ago

I had an excellent learning experience with this digital marketing teacher. Their teaching style is clear, practical, and very well-structured, making even complex concepts easy to understand. They have strong expertise in all major areas of digital marketing, including SEO, Social Media Marketing, Google Ads, Content Marketing, Email Marketing, and Analytics.

Priyanshu Gupta

9 months ago

As per my self its the best digital marketing institution due to their supportive environment.

saad shaikh

11 months ago

As a current student in Metabott’s Advanced Digital Marketing Course, I’m blown away by why it’s Lucknow’s top institute. Affordable, practical, and engaging, it’s perfect for mastering digital marketing. Affordable Excellence: Metabott’s course is budget-friendly with flexible payment plans, making quality education accessible without financial stress—an inclusive approach that stands out in Lucknow. Free Website to Shine: The free, customizable website provided is a game-changer. Preloaded with SEO tools and analytics, it’s a hands-on portfolio piece that’s helped me apply skills and impress potential clients. Top-Tier Tools: You get lifetime access to industry-standard tools like SEMrush, Ahrefs, Google Analytics, and Hootsuite, plus templates and a project dashboard. These make lessons practical and relevant to real-world work. Dynamic Teaching Method: Metabott’s hybrid approach—live webinars, video modules, and real client projects (like optimizing local campaigns)—is engaging and flexible. Industry-pro instructors offer personalized mentorship, and the WhatsApp community ensures 24/7 support. Whether at their Lucknow campus or online, it’s built for success. Metabott’s course equips you with skills, tools, and confidence to excel. I’m already growing my network and exploring freelance gigs. For digital marketing in Lucknow, Metabott is unmatched—five stars!

LAREB KHAN

11 months ago

I recently joined Metabott Digital Marketing Institute, and it has truly been the best decision for my career. The trainers are very experienced and explain every concept clearly — from SEO and Google Ads to social media marketing and content strategy. What I love most is that they offer affordable fees compared to other institutes in Lucknow, and still provide amazing bonuses like free website hosting, free SSL certificate, and even free Canva Pro access! These extra tools really help students practice and build real projects. If you’re serious about learning digital marketing and want both quality training and real value for money, Metabott is definitely the best choice in Lucknow. Highly recommended!

Vaibhav Sharma

12 months ago

Tremendous! I opt for the 3 month free Google Ads service and I have to say that I recieved the great return on my investment on paid marketing. I am the owner of Trustivia Associates and I wanted more and more leads, Metabott generated around 1200 positive potential leads for my car loan and car insurance business within first month through various online marketing channels including Google, LinkedIn and Facebook. Now I am planning for the long term contract with the team. Fully satisfied with the performance. If you are a start-up or established business, I highly recommend Metabott for your online marketing and reputation management. Kudos!!!

Chandan Gupta

12 months ago

I had an excellent learning experience at Metabott Digital Marketing Institute. The trainers are highly knowledgeable, supportive, and make every concept easy to understand with real-life examples. The course covers all major areas of digital marketing, including SEO, Google Ads, social media marketing, content marketing, and email marketing, with complete focus on practical learning. What makes Metabott stand out is their emphasis on live projects, hands-on training, and updated course modules that match the latest industry standards. The institute also provides career guidance, doubt-clearing sessions, and strong placement support, which helped me feel confident about starting my career in digital marketing. I can confidently say that Metabott is the best digital marketing institute in Lucknow for anyone who wants to build a career or grow their business through digital skills. Highly recommended!

amrendra kumar

12 months ago

Transformative Experience at Metabott Digital Marketing Institute, Lucknow! I've been in the digital marketing game for a few years, but nothing prepared me for the game-changing journey at Metabott Digital Marketing Institute in Lucknow. Enrolling in their comprehensive Digital Marketing Mastery course was the best decision I ever made for my career! From day one, the faculty—shoutout to instructors like Rajesh Sir and Priya Ma'am—dive deep into practical, real-world strategies. We're talking hands-on SEO audits, Google Ads campaigns that actually convert, and social media wizardry that had my mock client profiles blowing up with engagement. The curriculum is cutting-edge, covering everything from AI-driven analytics to TikTok trends, all tailored to the Indian market. No fluff, just actionable insights! What sets Metabott apart is the vibe: a collaborative classroom in the heart of Lucknow, with modern labs, free Wi-Fi, and even guest sessions from industry pros at companies like Flipkart and Zomato. They offer flexible timings, affordable fees, and lifetime access to resources—plus, their placement cell hooked me up with a killer internship at a top agency within weeks of graduation. If you're serious about leveling up in digital marketing, Metabott isn't just an institute; it's your launchpad to success. Grateful and highly recommending—go for it! 🌟 #MetabottLucknow #DigitalMarketingExcellence

Shubham Tiwari

12 months ago

My Journey into Digital Marketing with Metabot Institute When I decided to step into the world of digital marketing, I was full of questions and wasn't sure where to start. Choosing the right institute felt like the most critical decision. Today, I can say with confidence that choosing Metabot Digital Marketing Institute in Lucknow was the best thing I could have done for my career. My experience here has been nothing short of amazing. What I loved most was that it never felt like a typical classroom. The learning was all about doing things yourself. We weren't just reading about SEO or social media marketing; we were actually building websites, running real campaigns, and seeing the results firsthand. Metabot even gave us our own websites to practice on, which was a game-changer for me. It was my own little lab where I could experiment without fear. A huge credit for this goes to our mentor, Saurav Sharma Sir. With his incredible experience, he made the most complicated topics seem simple. He was more than a teacher; he was a guide who was always there to clear our doubts and push us to do better. The environment was so friendly and supportive that asking questions was easy, which helped me learn and grow more confident every day. The course covered everything you could possibly need to know, from the basics to the most advanced strategies. The best part is that by the end of the program, I didn't just have a certificate; I had a portfolio of live projects I had worked on. The placement team was fantastic, helping us build our CVs and preparing us for interviews. For anyone in Lucknow looking to build a real career in digital marketing, I can't recommend Metabot enough. It’s a place where you get practical skills, expert guidance, and the confidence to succeed in the digital world. My journey here has been incredible, and I'm excited for what's next.

Sharvan Upadhayay

12 months ago

"Excellent Training, Practical Approach – Highly Recommended!" Enrolling at MetaBott Digital Marketing Institute was one of the best decisions I've made for my career. The training is not only thorough and up-to-date with the latest digital marketing trends, but also highly practical. Every concept — from SEO and social media marketing to Google Ads and analytics — is taught with real-world applications and live projects. The instructors are experienced, supportive, and genuinely invested in the success of each student. What sets MetaBott apart is their focus on hands-on learning — we didn’t just study theory; we implemented actual campaigns and saw real results. I also appreciated the career support they offer — from resume building and interview prep to job referrals and freelance guidance. Whether you're a beginner or looking to upgrade your skills, MetaBott provides everything you need to succeed in the digital marketing space. Highly recommend to anyone serious about building a future in digital marketing!

Shiv Kumar

1 year ago

I got a placement in reputed company. Metabott is undoubtedly the most undisputed digital marketing course training institute. I recommend Metabott with 100 percent personal support with AI technology integrated digital marketing course in lucknow

Eva Sharma

1 year ago

I recently completed the 6-month Digital Marketing course at Metabott Institute in Munshipuliya, Indira Nagar, Lucknow, and it was an outstanding experience! The curriculum is thoughtfully crafted, covering SEO, SEM, social media marketing, and Google Ads, with a focus on strategies tailored for businesses in Munshipuliya, Indira Nagar, Gomti Nagar, and nearby areas like Vikas Nagar and Chinhat. The hands-on training, including live campaigns for local Lucknow businesses, equipped me with practical skills to succeed in Uttar Pradesh’s digital market. Mr. Saurav Sharma, the mentor, is a standout in Lucknow’s digital marketing community. His expertise in regional trends, especially for Munshipuliya and Indira Nagar markets, and his patient, clear teaching style made learning advanced concepts like local SEO a breeze. The course also provides free website hosting and an SSL certificate, which was a huge plus for building a portfolio targeting clients in and around Lucknow. Metabott’s affordable fees, supportive environment—especially for women in Munshipuliya and nearby areas—and focus on real-world skills make it the best digital marketing institute in Lucknow. I highly recommend it to anyone in Indira Nagar, Gomti Nagar, or surrounding areas looking to excel in digital marketing!

Akshat Thakur

1 year ago

I am very satisfied with my experience at Metabott Institute. The course structure isn't confusing and sir always explains all concepts in a very beginner friendly manner. The practical approach to things instead of just written theory really helps understand and easily grasp concepts.

HARSHIT SRIVASTAVA

1 year ago

I’ve been a student at Metabott, and my experience so far has been excellent. The courses are well-structured, and the mentor are not only knowledgeable but also genuinely supportive.

Raja Sengar

1 year ago

Most affordable and best digital marketing course in Lucknow with 100 percent placements. Very humble teacher and positive environment.

upendra singh

1 year ago

Great place to learn and earn. Staff is very good. Best insta for digital marketing course in Lucknow

Arushi Pandey

1 year ago

I'm extremely satisfied with my experience here and would highly recommend it to anyone . The atmosphere is so light and make it fun and there is no pressure . The mentor is always there to guide me and address my doubts and provide me insights that helped me improve my performance.

Aayushman Awasthi

1 year ago

This institute is simply the best Digital marketing institute out there. Saurav Sir is simply the best Digital marketer, instructor, mentor and a very friendly teacher as well. He is quite supportive, encouraging and motivating. If you want to learn Digital marketing, Metabott will be your best friend. My skills have increased exponentially after joining Metabott.

Priti Ranjan

3 years ago

I had an incredible experience at Metabott Institute of Digital Marketing and Research. This institution truly deserves a five-star review. The quality of education and resources they provide is exceptional. The instructors are industry experts who are passionate about teaching, and their insights into digital marketing are invaluable. The curriculum is up-to-date with the latest trends and technologies, ensuring that students are well-prepared for the ever-changing digital landscape. What sets Metabott apart is their commitment to hands-on learning. I had the opportunity to work on real-world digital marketing campaigns, gaining practical experience that has been instrumental in my career. The institute's supportive and collaborative environment fosters creativity and critical thinking. Additionally, the career support services at Metabott are outstanding. From resume workshops to job placement assistance, they go above and beyond to help students succeed in their careers. I highly recommend Metabott Institute of Digital Marketing and Research to anyone looking to excel in the field of digital marketing. It's a top-notch institution that genuinely cares about its students' success. Five stars all the way!

Archana Tiwari

3 years ago

I had an outstanding experience with Metabott Digital Marketing Institute! The quality of their courses and the expertise of their instructors exceeded my expectations. The curriculum was up-to-date and comprehensive, covering all aspects of digital marketing. The instructors were not only knowledgeable but also passionate about teaching, which made the learning process engaging and enjoyable. The practical exercises and real-world examples provided a hands-on learning experience that was invaluable. I can confidently say that Metabott has equipped me with the skills and knowledge needed to excel in the digital marketing field. I highly recommend this institute to anyone looking to enhance their digital marketing skills and career prospects.

MONSTER FITNESS

3 years ago

Metabott is the Best Digital Marketing Institute in Lucknow. The mentor helped me a lot as well and every doubt regarding digital marketing all cleared. In addition, Digital Marketing Courses are affordable compared to others. So, I personally recommend every student or Working Professionals or Business Owner must choose Metabott. Ravindra Chandra

Ãnkit Gupta ji

3 years ago

I had an exceptional experience with the Metabott Digital Marketing Course in Lucknow. The curriculum was comprehensive, covering all aspects of digital marketing in a concise and engaging manner. The instructors were highly knowledgeable and approachable, always ready to clarify doubts. The hands-on projects provided practical insights, enhancing my skills effectively. I highly recommend Metabott to anyone looking to excel in the world of digital marketing. From the moment I joined the course, I was impressed by the professionalism and expertise of the instructors. The curriculum is thoughtfully designed, covering a wide range of digital marketing topics including SEO, (SMO)social media marketing, content creation, PPC advertising, email marketing, and more. Each module is well-structured, building a strong foundation before delving into advanced strategies, ensuring that even beginners can follow along comfortably.

ishan gupta

3 years ago

Best ROI orientation can be seen here. Deep knowledge of technology and marketing aswell . Great service ! Highly recommended

Tushar Kaushik

3 years ago

I'm thoroughly impressed with their approach to learning the concepts of digital marketing. The instructors are well versed, delivering practical insights and real-world skills. Their commitment to staying current with trends ensures a relevant education. The supportive community and hands-on approach make learning enjoyable. Highly recommended!

Udisha Kaushik

3 years ago

There are many agencies with big names and have more than 5-6 yrs experience but none of them is comparable to METABOTT institute of digital marketing. The teacher is incredibly talented and a passionate professional. He is not only prompt in responding to queries and respect time but also very easy to communicate with. They have a very friendly staff as well. Timings for the classes are quite comfortable for students and people like me who are already in another job, which gives you a great opportunity for personal growth.

akanksha vij

3 years ago

I really liked the institute and the overall experience.Saurav Sir is very patient and willing to clear all doubts without any hints of impatience. The most affordable and efficient Digital marketing 6 months course. It's10 times more than worth of every money you spend. I strongly recommend Metabott Digital marketing Institute to everyone who wants to their pursue career in Digital marketing.

rohit singh

3 years ago

You will not find a better and better digital marketing course than this anywhere in Lucknow. I had checked almost all the institutes before METABOTT, but when I came here, I found that the trainers here are very friendly and explain each and every topic very well. Fees are also very less according to the syllabus of the course, here you will get a lot to move forward in life apart from the free website.

SS World

4 years ago

If you want to do digital marketing course then this place is perfect for you. In only 36000 you will not get such a best and practical course anywhere. Our youtube channel became popular in just 1 month. The teachers are also wonderful, always supportive. Job is also guaranteed.

Education Hub

4 years ago

This place is modern and people are awesome. Just step in to feel the good wibes. They are master advertisers and a great institution for digital marketing course. All the staff is very friendly and helpful. If you want to change your life, join 6 months program.

Abhishek Mishra

4 years ago

The course was very enlightening and the mentor Mr Saurav sharma was very engaging and always ready to help. I would definitely recommend it to anyone seeking to learn more about the Digital Marketing course.

khursheed ahmad

4 years ago

It is a great place to learn digital marketing. Saurav sir has great knowledge and the quality of content has been absolutely excellent and I have well experience and very helpful for my digital career. I highly recommend this institution 100% job placement.

Prerna mishra

4 years ago

It was the excellent learning experience. Sharma sir very talented , experienced and his teaching techniques is very amazing. During this he has all around proficiently trained digital marketing like SEO, SME , Google Ads, and many more things for related to digital marketing.I highly recommend this institution.

AI Digital Marketing

75% Of the global Internet traffic is coming from mobile phones. Grab the opportunity to sell your product or services online by joining the most efficient and omnipotent digital marketing course offered by METABOTT Lucknow.

Best Digital Marketing Course In Lucknow With Unlimited ROI

Assured Placements

100% Job Assistance | Interview Practice | CV Buildup

Placement Assistance

Achieve a 99% placement success rate with our comprehensive package. Enhance your interview skills through targeted preparation and realistic mock sessions. Transform your CV into a standout document. Start your career journey with our expert support.

Small Class Strenghts

(Six to Ten Students Per Batch)

Small Batch For Enhanced Quality

Our small class sizes, limited to six to ten students per batch, enable personalized learning tailored to individual strengths. Instructors foster an engaging, collaborative environment, promoting meaningful connections and holistic growth.

Flexible Scheduling

Choose Your Class Schedule As Per Your Comfort

Join The Class As Per Your Comfort

Flexible class scheduling lets you balance learning with your busy lifestyle. Our adaptable approach ensures education seamlessly integrates into your routine, so you can set your own pace and pursue your academic goals.

Free Website + Free Canva Pro

Get an SEO Optimized Website For Your Business + Canva Pro For Visual Content Designing

Free Website + Canva Pro

Save on web hosting, SSL certificates, and other expenses with our complimentary website. Extend your learning beyond the classroom by gaining hands-on skills in website management. Plus, unlock Canva Pro to create stunning visual content with ease.

Check out our AI integrated syllabus with 90+ topics!

Internet Of Things

The Internet of Things (IoT) enhances web functionality by connecting devices and services. Domains and DNS setup map domain names to server IPs for accessibility. Web hosting setup deploys website files on servers (shared, VPS, or dedicated). SSL setup encrypts data with HTTPS for security. WordPress CMS setup manages content via themes, plugins, and databases. Service provider connectivity links IoT devices to cloud platforms or APIs. Service integration embeds tools like payment gateways or IoT dashboards. FTP enables secure file uploads for website management, creating a secure, interconnected web ecosystem.

Internet Of Things
Web Functionality
Domains DNS Setup
Web Hosting Setup
Secured Socket Layer (SSL) Setup
WordPress CMS Setup
Connectivity Between Service Providers
Integration Of Services With Website
File Transfer Protocol (FTP)

Visual Content Creation with AI Tools

Picture editing, logo designing, banner/poster design, website graphics, and video editing create engaging visuals using Canva and AI tools. Picture editing refines images with Canva’s editing features or AI tools like Midjourney for enhancements. Social media posts are crafted in Canva with platform-optimized templates, enhanced by AI-generated visuals. Logo designing uses Canva’s vector tools or AI platforms like Looka for scalable brand identities. Banner/poster design leverages Canva’s layouts, with AI tools adding creative effects. Presentations are built in Canva for visually clear slides. Website graphics are created in Canva or AI-driven platforms for optimized UX visuals. Reporting uses Canva’s infographic templates for data visualization. Video editing employs Canva’s video editor or AI tools like Runway for polished content. These tools streamline workflows, enhancing creativity and efficiency.

Picture Editing
Social Media Posts
Logo Designing
Banner/ Poster design
Presentations
Website Graphics
Reporting
Video Editing
AI Tools

Website Designing

WordPress is a user-friendly CMS that simplifies website design with dynamic blogging, easy post and forum management via plugins like bbPress, and customizable themes. Elementor’s drag-and-drop page builder and thousands of plugins enhance functionality, while templates ensure consistent design. Mobile-responsive themes optimize for all devices, and security tools like Wordfence, two-factor authentication, and updates protect sites, making WordPress ideal for creating professional, secure websites efficiently.

1. Introduction to website designing through WordPress
2. Dynamic Blogging
3. Post and Forum management
4. Theme management
5. Page Builder (Elementor)
6. Plugins usage and management
7. Internet and Data Security
8. Templates
9. Mobile responsive (mobile website interface)

Search Engine Optimization (SEO) + AI Search Summaries (AIO)

Search Engine Optimization (SEO) is essential for increasing any website’s visibility and ranking on search engines like Google. It involves optimizing content with targeted keywords, crafting compelling meta titles and descriptions, and using alt tags for images to improve accessibility and relevance. Tools like Google Analytics and SEMrush help analyze performance, while fast-loading pages, mobile responsiveness, and secure hosting (e.g., HTTPS) enhance user experience and SEO scores. Building quality backlinks, maintaining fresh content, and ensuring clean URL structures drive organic traffic and improve engagement across all website platforms.

AIO (AI Search Summaries) is a breakthrough in search technology that uses artificial intelligence and AI optimization to transform how information appears in search results. Instead of relying solely on traditional listings, AIO generates clear, accurate summaries that help users find answers instantly. For SEO professionals and learners, understanding AIO is essential — it’s reshaping search behavior, influencing click-through rates, and redefining content visibility. Our training equips you with the knowledge and strategies to optimize for AI-driven search, ensuring your content stays relevant, discoverable, and competitive in the evolving world of AI-powered SEO.

1. Content optimization (Title, URL, H1/H2 tags)
2. Advanced Keyword Analysis
3. Google Search Console
4. Website verification
5. XML Sitemaps
6. Robots.txt
7. Canonicalization
8. Meta Tags and descriptions
9. Structured Data Markup
10. Schema rich snippets
11. Types of Error messages, Server Response Codes and Redirects
12. .ht access
13. Page ranking (DA and PA)
14. Page speed optimization
15. Using online SEO tools
16. Quality Back-linking
17. Search Engine Uploads (URL and Files)
18. Google My Business Local SEO
19. Online Reputation Management (ORM)
20. Web Mastery (Domains and URLs)
21. Futuristic Ai Technology in SEO
22. AIO (AI Search Summaries)
23. Artificial Intelligence Optimization

Search Engine Marketing (Google Ads)

Google Ads is a versatile advertising platform that empowers businesses to reach targeted audiences across Google’s ecosystem, including Search, YouTube, Gmail, and the Google Display Network. Operating primarily on a pay-per-click model, it offers diverse ad formats like search, display, video, shopping, and app promotion, with precise targeting options based on keywords, demographics, and user behavior. Its automated bidding, robust analytics, and budget flexibility make it ideal for businesses of all sizes to drive traffic, leads, or sales. By leveraging tools like Keyword Planner and remarketing, advertisers can optimize campaigns for maximum ROI, though success requires strategic keyword selection and continuous performance monitoring.

1. Overview of SEM and other source of paid marketing
2. Google My client centre (MCC)
3. Google ads account structure and access
4. Ad types (Search, Display, Shopping, Video, Gmail, Call-only, Responsive ads)
5. Billing and payments
6. Google Search Network (PPC)
7. Ad Ranking and Quality Score
8. Keyword research
9. Keyword match types
10. Ad Extensions
11. Audience and location targeting
12. Bidding and auction
13. Bidding strategies
14. Device bid adjustments
15. Dynamic search ads (DSA)
16. Dynamic Keyword Insertion (DKI)
17. Auction Insights and search attribution
18. Conversion setup and conversion actions
19. Remarketing setup and remarketing lists (Search and Display)
20. Google Display Network (GDN)
21. Google Shopping Ads
22. Google Merchant Centre (GMC) and product taxonomy
23. Video Ads (GDN and YouTube)
24. Predefined reports (Dimensions)
25. Client Reporting
26. Google Ad Sense (Content Monetization)
27. Google Partner Program

Google Analytics & Google Tag Manager

Google Analytics and Google Tag Manager are essential tools for website data management and analysis. Google Analytics is a robust platform that delivers in-depth insights into user interactions, traffic origins, and site performance, helping businesses evaluate marketing efforts and improve user engagement. It tracks key metrics such as page visits, session duration, and conversion rates, providing tailored reports and visualizations. Conversely, Google Tag Manager is a tag management solution that streamlines the process of implementing and updating tracking scripts on websites without extensive coding. It enables marketers to efficiently manage tags for analytics, ads, and third-party integrations, offering flexibility and ease of use. Together, these tools empower organizations to gather, interpret, and leverage data to refine their online strategies.

1. Analytics setup
2. Raw data analysis
3. Main Data Analysis
4. Test Analysis
5. Goals and Funnels
6. Conversion Analysis
7. User behavior, demographics and interests
8. Google Tag Manager Overview
9. Google Tag Manager Setup (Property/Container/Tag/Triggers)

Social Media Marketing (SMM/SMO)

Organic social media marketing builds authentic engagement through compelling, non-paid content. Business page creation and management ensure consistent branding across platforms like Facebook, Instagram, and LinkedIn. Facebook and Instagram Business Manager centralizes page and ad account control, while Ads Manager optimizes targeted campaigns. Facebook Pixel tracks user actions for better ad performance. Creative Hub designs ad mockups, and Creator Studio schedules content and analyzes metrics. LinkedIn paid marketing targets professionals for B2B leads. YouTube Studio manages videos and engagement, while YouTube paid ads expand reach. Tools like Canva and Hootsuite streamline content creation and scheduling.

1. Influential organic social media marketing
2. Business page or profile creation and management
3. Facebook and Instagram business manager
4. Facebook and Instagram ads manager
5. Facebook Pixel
6. Facebook creative hub
7. Facebook creator studio
8. LinkedIn paid marketing
9. YouTube Studio
10. YouTube paid marketing
with online tools

Other internet marketing essentials

Email marketing is a cost-effective way to build customer relationships by sending targeted and personalized messages through automated campaigns, while affiliate marketing allows individuals to promote products or services from other companies and earn commissions on successful referrals. Drop-shipping provides an opportunity to run an e-commerce business without holding inventory, as products are shipped directly from suppliers to customers. Blogging, whether through text, images, or videos, helps creators share knowledge, build authority, and attract audiences, often leading to revenue through ads and sponsorships. Ultimately, all these strategies connect to content monetization, where digital creators earn money online by leveraging tools like Google AdSense, affiliate programs, digital products, and memberships to turn content into sustainable income streams. Together, these are internet marketing essentials that equip learners and professionals to thrive in the digital economy.

1. Email Marketing
2. Affiliate Marketing
3. Drop-shipping
4. Blogging (Text, pictures and video)
5. How to earn money from the Internet (Content Monetization)

It’s not just what we teach, but how we teach it. If you can find any other institute that covers our entire, in-depth syllabus with a 100% hands-on, practical approach for a lower fee OFFLINE/ONLINE, your course with us is completely free. You just need to clear a simple assment.

Trainer's Profile

Saurav is a distinguished Digital Marketing Leader and Mentor based in Lucknow. With over 18 years of experience, he has trained more than 1500 students and professionals and led “Metabott” to become a leading institute in Lucknow.

His expertise spans Digital Marketing, Client service, Business Strategy, Team Leadership, and Corporate Communications. An MBA graduate, Saurav’s dynamic career includes working with esteemed companies like Hutchison Essar, IBM Global, and Sprint Nextel Corporation USA.

Recommended by "Dainik Jagran"

best digital marketing institute in lucknow — Metabott Institute of Digital Marketing has been formally recognized as the leading digital marketing institute in Lucknow. This distinction was conferred on July 24, 2024, by the esteemed educational portal Jagran Josh, a part of Dainik Jagran Global Media. The accolade was announced prominently in all national editions of the Dainik Jagran newspaper, accompanied by an article authored by Mentor Saurav Sharma that featured his photograph and byline.

Frequently Asked Questions (FAQ)

What Is METABOTT?

Metabott is a leading digital marketing institution in Lucknow, established in 2010 as ‘Digital Sanskriti’ and rebranded to Metabott Digiserv Private Limited (CIN: U80904UP2022PTC163166) in 2022. Accredited by the DPIIT and MSME, it offers comprehensive courses including SEO, SEM, SMM, content creation, Google Analytics, WordPress, graphic design, and more.

With expert faculty, dynamic online classes, hands-on internships, and state-of-the-art facilities, Metabott ensures practical, industry-aligned learning. Its graduates have excelled in global corporations, making it the ideal choice for aspiring digital marketers.

क्या ये डिजिटल मार्केटिंग कोर्स हिंदी में पढाया जाता है?

बिल्कुल! मेटाबॉट में हम यह सुनिश्चित करते हैं कि छात्रों को हर चीज़ आसानी से समझ में आए, इसलिए पढ़ाई के लिए हिंदी भाषा का इस्तेमाल किया जाता है। क्योंकि हिंदी हमारी मातृभाषा है, इसमें पढ़ना आसान होता है और विषयों को समझना भी ज्यादा सरल हो जाता है। साथ ही, मेटाबॉट में हिंदी और अंग्रेजी दोनों भाषाओं का इस्तेमाल किया जाता है, ताकि अगर आप अंग्रेजी में भी पढ़ना चाहते हैं, तो वह भी समझ में आए। इस तरीके से पढ़ाई न सिर्फ आसान बल्कि मजेदार भी बनती है।

इसके अतिरिक्त, मेटाबॉट में हम यह भी सही से सिखाते हैं कि इन टूल और तकनीकों को इस्तेमाल कैसे करना है। चाहे आप सिर्फ SEO, सोशल मीडिया, कंटेंट बनाने या ग्राफिक्स डिजाइनिंग सीख रहें हों, सभी सब्जेक्ट सरल भाषा में समझाए जाते हैं। अगर कभी लगे कि यह समझ आने में प्रॉब्लम हो रही है तो हमारे शिक्षक तुरंत आपकी हेल्प के लिए होते हैं।

लखनऊ में मेटाबॉट सबसे अच्छा डिजिटल मार्केटिंग कोर्स।

मेटाबॉट न सिर्फ आपको पढ़ाएगा बल्कि लाइव प्रोजेक्ट्स और इंटर्नशिप करवाकर प्रैक्टिकल अनुभव भी दिलायेगा। इसका मतलब है, आप आप हो पूरे तरह से डिजिटल मार्केटिंग के लिए फिट हो जाते हैं और आपकी कैरियर में काफी मदत मिलती है। अगर आप कोई ऐसी जगह ढूंढ रहे है जहां पढ़ाना मस्ती युक्त हो तो मेटाबॉट आपके लिए exact place है।

क्या मेटाबॉट से कोर्स पूरा करने के बाद नौकरी की कोई गारंटी है?

मेटाबॉट अपने सभी छात्रों को 100% नौकरी का आश्वासन देता है। इसके लिए आप को मन लगा कर अच्छे से सब कुछ सीखना है और इंटरव्यू पास करना है। इसके लिए सभी छात्रों को इंटरव्यू की तैयारी भी करवायी जाती है.

How To Reach Metabott Digital Marketing Academy?

Metabott is located in Sector 9, Indira Nagar, which is very well connected with all means of transport. It is just 450 meters from Munshipulia Metro Station and only 20 meters from Arvindo Park, Indira Nagar, Lucknow. Click to contact us.

What are the Digital Marketing Course contents?

Metabott is a leading digital marketing course training institute in Lucknow which offers the expertise in the following:

Internet and website basics
Graphic Designing
Video Editing
Website Designing & Development
Search Engine Optimization (SEO)
Search Engine Marketing (SEM/Google Ads/PPC)
Social Media Marketing and Optimization (SMO/SMM)
Google Analytics
Email Marketing
Affiliate Marketing

What Is the Fee Structure For Digital Marketing Course in Lucknow?

Currently, we are offering three different types of Digital Marketing Courses in Lucknow at very affordable and pocket-friendly prices. All other institutes are charging approximately double for this vast syllabus.

Three Months (Professional Level)
Six Months (Advanced Level)
Nine Months (Master Level)

The fee structure for the above-mentioned courses is ₹36,000, ₹60,000, and ₹75,000, respectively. Click here to ask for discount offers.