The Internet: A system of interconnected computer networks sharing and exchanging information. This is what enables humans to communicate and get an infinite amount of knowledge from the entire World. The Internet is a collection of interconnected networks which even use some set of protocols that are referred as “TCP/IP (Transmission Control Protocol/Internet Protocol)” to communicate data across devices. You will learn :

1. Internet Functionality
2. Domains, sub-domains and Web Hosting
3. Connectivity between different service providers
4. Website connectivity with different tools
5. File Transfer Protocol (FTP)

1. Picture Editing
2. Social Media Posts
3. Logo Designing
4. Banner/ Poster design
5. Presentations
6. Website Graphics
7.  Reporting
8. Video Editing
9.  AI Tools

WordPress is an extremely popular content management system (CMS) that empowers bloggers to handle uniquely their websites. It is popular among general users up to enterprises and widely used open-source platform. User Interface: WordPress offers an intuitive interface for updating content and managing different non-content elements of a website (like menus/themes/plugins). It crucially has a huge community of both developers and users who regularly develop for the platform, and offer support to end-users alongside resources.

1. Introduction to website designing through WordPress
2. Dynamic Blogging
3. Post and Forum management
4. Theme management
5. Page Builder (Elementor)
6. Plugins usage and management
7. Internet and Data Security
8. Templates
9. Mobile responsive (mobile website interface)

SEO (Search Engine Optimization):- The practice of optimizing new content and website structures to appear on SERP used is called SEO. This is done automatically using keyword research, optimization link building content creation to make websites more relevant for search engines and therefore generate a natural visitor.

Search Engine Optimization is an important part of any digital marketing strategies as it helps to increase their visibility and reach which will not only help them get more potential clients but also in increased sales.

1. Content optimization (Title, URL, H1/H2 tags)
2. Advanced Keyword Analysis
3. Google Search Console
4. Website verification
5. XML Sitemaps
6. Robots
7. Canonicalization
8. Meta Tags and descriptions
9. Structured Data
10. Schema rich snippets
11. Types of Error messages and Redirects
12. .ht access
13. Page ranking
14. Page speed optimization
15. Using online SEO tools
16. Quality Back-linking
17. Search Engine Uploads (URL and Files)
18. Google My Business Local SEO
19. Online Reputation Management (ORM)
20. Web Mastery (Domains and URLs)

Google Ads: It is an online platform designed for advertisers to show advertisements on Google and the advertising network. You can create these ads and show them to searches who do the search for related keyword or by some other demographics details agreed with Google. People pay businesses for this advertising on a per-click basis, or PPC (as in paid search and display ads). With a range of advertising options — from text ads to video — and detailed performance analytics, Google Ads is imperative for monitoring how well your ad strategies are working.

1. Overview of SEM and other source of paid marketing
2. Google My client centre (MCC)
3. Google ads account structure and access
4. Ad types (Search, Display, Shopping, Video, Gmail, Call-only, Responsive ads)
5. Billing and payments
6. Google Search Network (PPC)
7. Ad Ranking and Quality Score
8. Keyword research
9. Keyword match types
10. Ad Extensions
11. Audience and location targeting
12. Bidding and auction
13. Bidding strategies
14. Device bid adjustments
15. Dynamic search ads (DSA)
16. Dynamic Keyword Insertion (DKI)
17. Auction Insights and search attribution
18. Conversion setup and conversion actions
19. Remarketing setup and remarketing lists (Search and Display)
20. Google Display Network (GDN)
21. Google Shopping Ads
22. Google Merchant Centre (GMC) and product taxonomy
23. Video Ads (GDN and YouTube)
24. Predefined reports (Dimensions)
25. Client Reporting
26. Google Ad Sense (Content Monetization)
27. Google Partner Program

Google Analytics is a web analytics service that Google makes available free of charge, formerly known as Urchin. It produces statistics such as the number of visits and page views; whether visitors are new or returning (referring) visitors; which countries sites receive the most traffic from etcetera.

website owners can track the situation of users on their websites through Google Analytics, including visitor quantity. Where visitors come depends on where they are five minutes later as well- their I.P. address will determine this.

This data helps website owners make their sites more friendly. According to Steve Krug, author of “Don’t Make Me Think,” 12 weeks of user data will give you several candidate pages and you can either discard them or improve them at the iteration phase.

Through a tracking code added to the site and dashboard on Google Analytics, website owners can be a part of the system.

1. Analytics setup
2. Raw data analysis
3. Main Data Analysis
4. Test Analysis
5. Goals and Funnels
6. Conversion Analysis
7. User behavior, demographics and interests
8. Google Tag Manager Overview
9. Google Tag Manager Setup (Property/Container/Tag/Triggers)

Using social media marketing you can get the word out about your product or service. You can do this by coming up with some clever, original content. Interacting with potential users and buying paid ads on social media help to build brand awareness and drive sales. Social media marketing also delivers a good ROI for companies, it is the most affordable way to connect with an audience. Through sharing content across social platforms you can reach new customers while keeping current ones enthusiastic about doing business with you. The end result? Free word-of mouth promotion among them.

1. Influential organic social media marketing
2. Business page or profile creation and management
3. Facebook and Instagram business manager
4. Facebook and Instagram ads manager
5. Facebook Pixel
6. Facebook creative hub
7. Facebook creator studio
8. LinkedIn paid marketing
9. YouTube Studio
10. YouTube paid marketing
 with online tools

In today’s digital-first world, your online reputation is your most valuable asset. It is the collective perception of a brand or person based on their digital footprint. The process is best understood in two phases: first, proactively building a positive and authentic presence, and second, continuously managing that presence by engaging with your audience and responding to feedback.

Here are 10 valid points, structured from building to managing:

Part 1: Building a Strong Online Reputation (Proactive Steps)
Own Your Digital Assets: The foundation of your reputation is the content you control. Secure and professionally develop your website, blog, and official profiles on all relevant social media platforms (LinkedIn, Instagram, etc.).

Proactive Content Creation: Actively shape your narrative by consistently publishing high-quality, valuable content. This establishes you as an authority and creates a strong base of positive material associated with your name.

Active & Authentic Social Media Engagement: Build a community, not just a following. Engage in genuine conversations, respond to comments, and show the human side of your brand to build positive relationships.

Encourage Positive Reviews & Testimonials: Actively ask your satisfied customers to leave reviews on key platforms like Google My Business. A strong foundation of positive reviews is a powerful asset for building trust.

Search Engine Reputation Management (SERM): Use SEO strategies to ensure that your owned digital assets and other positive content appear on the first page of search results for your brand name, creating a powerful and positive first impression.

Maintain Transparency and Authenticity: Trust is the cornerstone of a great reputation. Be honest in your communications and transparent in your business practices. An authentic brand is one that people are more likely to trust and support.

Part 2: Managing Your Online Reputation (Reactive & Ongoing Steps)
Consistent Monitoring & Listening: To manage your reputation, you must first listen to the conversation. Use tools like Google Alerts to continuously track mentions of your brand, allowing you to stay informed and react quickly when needed.

Respond to Negative Feedback Promptly & Professionally: This is a critical management task. Never ignore negative comments. Address them publicly with empathy, acknowledge the issue, and offer to resolve it offline. A thoughtful response can neutralize a negative situation.

Manage All Reviews (Positive and Negative): Management isn’t just about damage control. Thank users for their positive reviews to show appreciation and encourage loyalty. Engaging with both sides shows that you are an attentive and caring brand.

Consistency is the Key to Long-Term Success: Reputation is not a one-time project. Consistent effort in both building and managing your online presence is essential for maintaining a positive and resilient reputation over the long term.

1. Email Marketing
2. Affiliate Marketing
3. Drop-shipping
4. Blogging (Text, pictures and video)
5. How to earn money from the Internet (Content Monetization)

Content monetization fetches revenue from the created or shared content with a platform/web. There are many ways this can be done, for example, by selling advertising space or offering access behind a paywall for subscribers (the news equivalent of exclusive content) in addition to using affiliate marketing to earn commissions from sales made through the content. Monetizing your content is a vital task for many businesses seeking to make money from their digital marketing efforts.