#1 Advanced Digital Marketing Course In Lucknow

Check out our AI integrated Syllabus with 90+ topics!

Internet Of Things

The Internet of Things (IoT) enhances web functionality by connecting devices and services. Domains and DNS setup map domain names to server IPs for accessibility. Web hosting setup deploys website files on servers (shared, VPS, or dedicated). SSL setup encrypts data with HTTPS for security. WordPress CMS setup manages content via themes, plugins, and databases. Service provider connectivity links IoT devices to cloud platforms or APIs. Service integration embeds tools like payment gateways or IoT dashboards. FTP enables secure file uploads for website management, creating a secure, interconnected web ecosystem.

Internet Of Things
Web Functionality
Domains DNS Setup
Web Hosting Setup
Secured Socket Layer (SSL) Setup
WordPress CMS Setup
Connectivity Between Service Providers
Integration Of Services With Website
File Transfer Protocol (FTP)

Visual Content Creation with AI Tools

Picture editing, logo designing, banner/poster design, website graphics, and video editing create engaging visuals using Canva and AI tools. Picture editing refines images with Canva’s editing features or AI tools like Midjourney for enhancements. Social media posts are crafted in Canva with platform-optimized templates, enhanced by AI-generated visuals. Logo designing uses Canva’s vector tools or AI platforms like Looka for scalable brand identities. Banner/poster design leverages Canva’s layouts, with AI tools adding creative effects. Presentations are built in Canva for visually clear slides. Website graphics are created in Canva or AI-driven platforms for optimized UX visuals. Reporting uses Canva’s infographic templates for data visualization. Video editing employs Canva’s video editor or AI tools like Runway for polished content. These tools streamline workflows, enhancing creativity and efficiency.

Picture Editing
Social Media Posts
Logo Designing
Banner/ Poster design
Presentations
Website Graphics
Reporting
Video Editing
AI Tools

Website Designing

WordPress is a user-friendly CMS that simplifies website design with dynamic blogging, easy post and forum management via plugins like bbPress, and customizable themes. Elementor’s drag-and-drop page builder and thousands of plugins enhance functionality, while templates ensure consistent design. Mobile-responsive themes optimize for all devices, and security tools like Wordfence, two-factor authentication, and updates protect sites, making WordPress ideal for creating professional, secure websites efficiently.

1. Introduction to website designing through WordPress
2. Dynamic Blogging
3. Post and Forum management
4. Theme management
5. Page Builder (Elementor)
6. Plugins usage and management
7. Internet and Data Security
8. Templates
9. Mobile responsive (mobile website interface)

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is essential for increasing any website’s visibility and ranking on search engines like Google. It involves optimizing content with targeted keywords, crafting compelling meta titles and descriptions, and using alt tags for images to improve accessibility and relevance. Tools like Google Analytics and SEMrush help analyze performance, while fast-loading pages, mobile responsiveness, and secure hosting (e.g., HTTPS) enhance user experience and SEO scores. Building quality backlinks, maintaining fresh content, and ensuring clean URL structures drive organic traffic and improve engagement across all website platforms.

1. Content optimization (Title, URL, H1/H2 tags)
2. Advanced Keyword Analysis
3. Google Search Console
4. Website verification
5. XML Sitemaps
6. Robots
7. Canonicalization
8. Meta Tags and descriptions
9. Structured Data
10. Schema rich snippets
11. Types of Error messages and Redirects
12. .ht access
13. Page ranking
14. Page speed optimization
15. Using online SEO tools
16. Quality Back-linking
17. Search Engine Uploads (URL and Files)
18. Google My Business Local SEO
19. Online Reputation Management (ORM)
20. Web Mastery (Domains and URLs)

Search Engine Marketing (Google Ads)

Google Ads is a versatile advertising platform that empowers businesses to reach targeted audiences across Google’s ecosystem, including Search, YouTube, Gmail, and the Google Display Network. Operating primarily on a pay-per-click model, it offers diverse ad formats like search, display, video, shopping, and app promotion, with precise targeting options based on keywords, demographics, and user behavior. Its automated bidding, robust analytics, and budget flexibility make it ideal for businesses of all sizes to drive traffic, leads, or sales. By leveraging tools like Keyword Planner and remarketing, advertisers can optimize campaigns for maximum ROI, though success requires strategic keyword selection and continuous performance monitoring.

1. Overview of SEM and other source of paid marketing
2. Google My client centre (MCC)
3. Google ads account structure and access
4. Ad types (Search, Display, Shopping, Video, Gmail, Call-only, Responsive ads)
5. Billing and payments
6. Google Search Network (PPC)
7. Ad Ranking and Quality Score
8. Keyword research
9. Keyword match types
10. Ad Extensions
11. Audience and location targeting
12. Bidding and auction
13. Bidding strategies
14. Device bid adjustments
15. Dynamic search ads (DSA)
16. Dynamic Keyword Insertion (DKI)
17. Auction Insights and search attribution
18. Conversion setup and conversion actions
19. Remarketing setup and remarketing lists (Search and Display)
20. Google Display Network (GDN)
21. Google Shopping Ads
22. Google Merchant Centre (GMC) and product taxonomy
23. Video Ads (GDN and YouTube)
24. Predefined reports (Dimensions)
25. Client Reporting
26. Google Ad Sense (Content Monetization)
27. Google Partner Program

Google Analytics & Google Tag Manager

Google Analytics and Google Tag Manager are essential tools for website data management and analysis. Google Analytics is a robust platform that delivers in-depth insights into user interactions, traffic origins, and site performance, helping businesses evaluate marketing efforts and improve user engagement. It tracks key metrics such as page visits, session duration, and conversion rates, providing tailored reports and visualizations. Conversely, Google Tag Manager is a tag management solution that streamlines the process of implementing and updating tracking scripts on websites without extensive coding. It enables marketers to efficiently manage tags for analytics, ads, and third-party integrations, offering flexibility and ease of use. Together, these tools empower organizations to gather, interpret, and leverage data to refine their online strategies.

1. Analytics setup
2. Raw data analysis
3. Main Data Analysis
4. Test Analysis
5. Goals and Funnels
6. Conversion Analysis
7. User behavior, demographics and interests
8. Google Tag Manager Overview
9. Google Tag Manager Setup (Property/Container/Tag/Triggers)

Social Media Marketing (SMM/SMO)

Organic social media marketing builds authentic engagement through compelling, non-paid content. Business page creation and management ensure consistent branding across platforms like Facebook, Instagram, and LinkedIn. Facebook and Instagram Business Manager centralizes page and ad account control, while Ads Manager optimizes targeted campaigns. Facebook Pixel tracks user actions for better ad performance. Creative Hub designs ad mockups, and Creator Studio schedules content and analyzes metrics. LinkedIn paid marketing targets professionals for B2B leads. YouTube Studio manages videos and engagement, while YouTube paid ads expand reach. Tools like Canva and Hootsuite streamline content creation and scheduling.

1. Influential organic social media marketing
2. Business page or profile creation and management
3. Facebook and Instagram business manager
4. Facebook and Instagram ads manager
5. Facebook Pixel
6. Facebook creative hub
7. Facebook creator studio
8. LinkedIn paid marketing
9. YouTube Studio
10. YouTube paid marketing
with online tools

Other internet marketing essentials

Email marketing is a cost-effective way to build customer relationships by sending targeted and personalized messages through automated campaigns, while affiliate marketing allows individuals to promote products or services from other companies and earn commissions on successful referrals. Drop-shipping provides an opportunity to run an e-commerce business without holding inventory, as products are shipped directly from suppliers to customers. Blogging, whether through text, images, or videos, helps creators share knowledge, build authority, and attract audiences, often leading to revenue through ads and sponsorships. Ultimately, all these strategies connect to content monetization, where digital creators earn money online by leveraging tools like Google AdSense, affiliate programs, digital products, and memberships to turn content into sustainable income streams. Together, these are internet marketing essentials that equip learners and professionals to thrive in the digital economy.

1. Email Marketing
2. Affiliate Marketing
3. Drop-shipping
4. Blogging (Text, pictures and video)
5. How to earn money from the Internet (Content Monetization)

It’s not just what we teach, but how we teach it. If you can find any other institute that covers our entire, in-depth syllabus with a 100% hands-on, practical approach for a lower fee OFFLINE/ONLINE, your course with us is completely free. You just need to clear a simple assment.

Master Your Career with our Advanced Digital Marketing Course in Lucknow

Unlock your potential with the best digital marketing course in Lucknow, offered by the best digital marketing institute in Lucknow. Our Advanced Digital Marketing Course is meticulously designed to provide you with cutting-edge tools, strategies, and hands-on experience to excel in the fast-paced world of online marketing. Whether you’re a beginner or a professional, this course equips you with the skills needed to thrive in today’s competitive digital marketing landscape.

Why Choose the Best Digital Marketing Institute in Lucknow?

At the best digital marketing institute in Lucknow, we provide a comprehensive, industry-aligned curriculum that ensures you stay ahead in digital marketing training. With expert instructors, live projects, and globally recognized certifications, our program empowers you to master SEO training, social media marketing, affiliate marketing, and more. Our course is tailored to deliver practical knowledge and real-world applications, making it the ideal choice for aspiring digital marketers.

Course Modules

1. Web Hosting and Domain DNS

Understand the fundamentals of web hosting and Domain Name System (DNS). Learn how domains direct users to hosted files and how hosting services impact website performance. Master the setup and optimization of hosting to enhance your digital strategy.

2. Graphic Design and Video Editing

Elevate your content marketing skills with tools like Adobe Express and Canva. Discover AI-powered software for creating stunning visuals and videos to drive user engagement and boost website traffic. Learn to craft compelling visuals that contribute to online advertising success.

3. Advanced Website Design

Gain in-depth knowledge of website designing, user experience (UX), and responsive design. Master the art of creating efficient, user-friendly, and visually appealing web pages that align with modern digital marketing strategies.

4. Advanced and Technical SEO

Stay at the forefront of search engine optimization with advanced techniques. Learn Technical SEO, Schema Markup, Website Architecture, H1 Tagging, Speed Optimization, and On-Page/Off-Page ranking strategies to dominate search engine results and enhance SEO training.

5. Affiliate Marketing

Harness the power of affiliate marketing with platforms like Amazon, Flipkart, and Clickbank. Learn to create complementary income streams through strategic partnerships, making it a lucrative addition to your online marketing skills.

6. Email Marketing

Transform ordinary email campaigns into compelling content that captivates audiences. Explore automation tools like Aweber to streamline your email marketing efforts and drive conversions effectively.

7. Blogging and Monetization

Turn your passion for writing into a profitable venture. Learn to create engaging blogs, attract traffic, and monetize content, establishing yourself as a skilled blogger in the digital marketing landscape.

8. Free Premium Website

Receive a complimentary premium website to practice your digital marketing skills and build a professional portfolio to showcase your projects.

9. Live Project-Based Practical Training

Apply your knowledge to real-world scenarios through live project-based training. Gain hands-on experience that mirrors industry standards, preparing you for a successful career in online marketing.

10. Artificial Intelligence in Digital Marketing

Explore AI-powered tools for task automation, content creation, and performance monitoring. Leverage AI-driven digital marketing strategies to optimize campaigns and achieve measurable results.

11. Internship with Experience Letter

Enhance your resume with a professional internship. Work on live projects and earn an experience letter to strengthen your digital marketing certification and career profile.

12. Globally Recognized Certifications

Earn prestigious certifications to boost your credibility:

Google Certifications: Master Google Ads and Analytics to showcase your expertise in online advertising.
HubSpot Certification: Learn inbound marketing and CRM management for business growth.
Institutional Certification: Receive a certification from MetaBott Institute of Digital Marketing and Research, Lucknow, recognized as the best digital marketing institute in Lucknow.

13. Placement Support

Benefit from comprehensive placement assistance, including CV building, interview preparation, and connections with top recruiters. Kickstart your career with the best digital marketing institute in Lucknow.

Why Enroll in Our Course?

Industry-Relevant Curriculum: Stay updated with the latest trends in internet marketing courses.
Expert Faculty: Learn from seasoned professionals with extensive experience in social media training in Lucknow.
Flexible Learning Options: Choose from online, offline, or hybrid modes to suit your schedule.
Career Growth: Build a strong foundation in digital marketing training to unlock opportunities in SEO, PPC advertising, and more.

Conclusion

The best advanced digital marketing course in Lucknow at the best digital marketing institute in Lucknow is your gateway to a rewarding career in online marketing. With a focus on practical training, industry-recognized certifications, and robust placement support, this course empowers you to succeed in the digital marketing landscape. Enroll today to master SEO training, social media marketing, and advanced digital strategies!

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